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Jon and Jonny discuss how CLOZTALK spreads the word about causes that matter through premium charity apparel at no cost to the non-profits.

Jonny Imerman fought testicular cancer for two years in Detroit area in his 20’s. He had loving family and friends, but he never met another young adult who beat the same cancer. Jonny and a group of cancer survivors co-founded Imerman Angels in 2006, a nonprofit that introduces someone fighting cancer to another person who fought the same cancer— 1-on-1. In addition, the organization helps caregivers with the same 1-on-1 mentor/mentee model. Imerman Angels has 11,000+ trained, volunteer cancer survivors and caregivers on call. They live in every U.S. state and across 100+ countries.

In 2017, Jonny Imerman and brother Jeff Imerman co-founded CLOZTALK to raise awareness & funds for nonprofits.

The idea came directly from Imerman Angels, where they needed “awareness” to make a difference. They created simple, crisp, black & white, high-quality logo t-shirts, and inspired friends to rock the Imerman Angels logo at the gym, on a walk, or while working at WeWork. The shirts sparked conversations which spread the mission.

CLOZTALK uses the same proven model to grow awareness for 200+ nonprofits.

CLOZTALK inspires people to rock their favorite nonprofit logo on their clothes. It builds and runs an online landing page and shopping store for each nonprofit. CLOZTALK offers on-demand, 1-off purchases. More nonprofit logos on more bodies = more “awareness” ambassadors spreading the word. There is no cost, no work, and no risk for any cause, and CLOZTALK donates 20% net profits to its nonprofits.



CLOZTALK’s mission is to raise awareness and funds for important nonprofit organizations.

We inspire people to rock their favorite nonprofit logo on their clothes.

We’re 2012 CNN Heroes for ImermanAngels.org. We needed awareness to make a difference. We made cool, high-quality, and likable t-shirts of our logo. People wore them at gyms, at sports games, or while working at WeWork. The shirts sparked conversations, which spread our mission.

Today, we use our proven model to help other nonprofits with CLOZTALK.

CLOZTALK sponsors hundreds of nonprofits across the U.S. Our goal is to raise awareness & funds.

We make nonprofit “logo” clothes. High quality threads. We design the apparel.

We build a free online landing page & shopping store for each nonprofit. We are full-service.


  • Online landing page at CLOZTALK.com. Includes your name, logo, mission, video, plus an online shopping store for your logo apparel. We run your online store.
  • No asks from CLOZTALK. No money, time, promotion, graphic design, inputs, or risk required.
  • No limitations or exclusivity. You have the right to make your own apparel and/or build your own online shopping store (separate from CLOZTALK).
  • Donations. CLOZTALK donates 20% net profits to its nonprofits. Note: CLOZTALK is not yet profitable, so we cannot donate right now.


  • Sales go to CLOZTALK. After CLOZTALK has profits, it will donate 20% net profits to its nonprofits.

We are currently in Phase 1. We are focused on finding credible nonprofits to add to our list.

In Phase 2, we will go to big companies where we have relationships, like Google, Walgreens, Deloitte, Equinox Gym. We partner with these companies. Deloitte’s Chicago office, for example, has 6,000 employees. Deloitte buys one blank $20 t-shirt from CLOZTALK for each one of its 6,000 employees; each employee gets a digital coupon code. Each employee searches CLOZTALK.com to learn about dozens of nonprofits–ultimately chooses his/her favorite cause–then CLOZTALK makes the 1-off logo t-shirt.

Then, once-a-month (or more) at Deloitte it is “Nonprofit Day,” a dress-down Friday, where every employee rocks their favorite t-shirt logo all day! Co-workers teach each other about their favorite missions. Employees connect on a deeper, more personal level, as “why” a person cares about a particular cause reveals so much about them. We will roll this out to companies across the country. This is our plan to educate and create brand awareness for nonprofits.

CLOZTALK does all the work and takes on all the risk. We inspire people to rock their favorite nonprofit logo on their clothes. These clothes spark conversations. And mission awareness. And brand recognition.

At CLOZTALK.com, click “CHARITY APPLICATION” on top-right. Takes 10min. 100% digital.

[ CLOZTALK sponsors hundreds of nonprofit organizations across the U.S., such as Big Brothers Big Sisters, Muscular Dystrophy Association, Epilepsy Foundation. ]

Imerman Angels has been featured by dozens of news organizations including The Wall Street Journal, Harpo Radio’s “Oprah and Friends” with Dr. Oz, CNN, TEDx, The Huffington Post, Men’s Health, National Public Radio (NPR), Sirius XM Satellite Radio’s “Doctor Radio” – Channel 81, NBC5 Chicago, CBS2 Chicago, ABC7 Chicago, ESPN Radio Chicago, Chicago Tribune, Chicago Sun-Times, Crain’s Chicago Business, Detroit Free Press, LIVESTRONG Quarterly, CancerToday, CURE Magazine, and Clinical Journal of Oncology Nursing. Jonny received a 2015 Michigan Avenue Magazine ‘Chicago’s Leading Men’ Award; 2015 ‘The 100’ Award from Mass General Cancer Center; 2012 CNN Hero Award; 2012 Salute of Gratitude from The City Council of Chicago; 2012 Lincoln Park Young Professionals ‘Chicago Best of The Best’ Award; 2012 Susan G. Komen ‘Pink Tie Guy’ Award; 2011 Twilight Foundation Detroit’s Civic Leadership Award; 2011 Chicago Social Magazine’s ‘Who is Chicago’ Award; 2010 Jefferson Award for Public Service; 2010 University of Michigan Humanitarian Service Award; 2009 Ulman Cancer Fund For Young Adults ‘Hope Award’; and 2007 Daily Candy ‘Sweetest Thing’ Award. Jonny has been invited to speak at cancer centers such as MD Anderson, Memorial Sloan-Kettering, Mayo Clinic, Dana-Farber, City of Hope, Northwestern, Rush, and Children’s Hospital Los Angeles; and companies such as Google, LinkedIn “Speaker Series”, Salesforce/Dreamforce, Walgreens, UBS, Discover, Hyatt, Steelcase, @Properties, Peapod, 1871, TechWeek, and Free The Children’s “We Day” (18K youth).

*E – explicit language may be used in this podcast.