When’s the last time you checked if your website is accessible to everyone—not just most people?
In this episode of Think Business, I talk with Mike Barton, VP of Content and Corporate Communications at AudioEye, about how businesses can make their websites digitally accessible, and why it’s not just the right thing to do, but also smart business.
One in four people in the U.S. live with a disability. Yet, most websites unintentionally block access to millions of potential customers — people who want to buy, read, and engage but can’t.
Mike and I dive into:
- The hidden barriers that keep websites from being fully inclusive
- The $8 trillion global spending power of people with disabilities
- How simple steps (and automation) can make your website accessible in minutes
This conversation raised my own awareness, and now it’s raising yours. Accessibility isn’t a “someday” item. It’s a “today” responsibility.”
Mike Barton is a marketing and communications leader focused on making the internet more accessible. As VP of Corporate Communication & Content Marketing at AudioEye, he leads strategy, driving awareness through blogs, social media, PR, video, and digital storytelling. At Adobe, he shaped content and messaging for Experience Cloud, Creative Cloud enterprise, and Document Cloud. With expertise in customer engagement and industry storytelling, Mike excels at aligning business objectives with audience needs to craft narratives that resonate with C-suite leaders and decision-makers.
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Connect with Mike Barton:
LinkedIn: https://www.linkedin.com/in/omnibarton/
